Our logo expresses our admiration and love for these two giants of nature, the ocean and the Humpback whales.

We have spent hours just contemplating the ocean and watching the Humpbacks breaching out of the water and wowing us with their lobtailing and throws in the waters of Exmouth WA on different occasions. It never gets old!

'Belle&Phia' came from the most precious people in our lives, our daughters Annabelle and Sophia. They are the reason behind this tiny family business, and we hope it grows big and strong as much as our little girls do every single day.

The style of our first collection comes in a simple and yet meaningful design with a story behind. The waves that resemble the ocean combined with vibrant colours which were inspired by the colourful historic buildings of Pelourinho in Salvador of Bahia (Brazil), which Mark fell in love with almost immediately.

Salvador is actually my hometown and it was such a pleasure taking my husband there to show him around. He was amazed with the warm waters of the Atlantic Ocean at Lord’s Beach in Praia do Forte where we had lots of fun snorkelling, sailing and celebrating… It was the best honeymoon ever!