These new brand of towels are a must buy!  I just love how big they are, I can wrap myself up in it and the fabric is super soft and feels so nice on my skin!  I also love how bright and vibrant the colours are, will definitely be purchasing a couple more for sure!

Why Belle & Phia?

The concept behind Belle and Phia came from our two daughters, Annabelle and Sophia. We originated from outside of Australia (Ireland and Brazil) and have both been bitten by the travelling bug on many occasions! We now dream of taking our two young children on new adventures with us.



However, travelling with children can be a handful, especially when it comes to packing. Space is a premium, and even though our towels are oversized, they fold up quite small and pack perfectly into their own easy to carry bag.

Advanced Microfiber Design

Belle & Phia towels are Australian designed and distributed. Our towels are lightweight, super-absorbent, quick drying and best of all…sand free!



They are ideal for hitting the beach or heading on an adventure, whether it's a few hours from home, or on the other side of the world... size, weight and practicality are key.

What makes our towels different from others?

We have added a loop to each corner of the towels. Use our biodegradable pegs and never worry about your towel getting blown away by the wind. 

For environmental peace of mind, any pegs lost will completely decompose in 3-4 months. Awesome hey!

Available in a range of bright and vibrant colours which will make you stand out in any crowd! So which colour will you choose?